Product Launch Strategy

A great product deserves a launch that matches it.

Product Launch Strategy covers everything from the first teaser to post-launch momentum — so your next drop doesn't just go live, it actually sells.

WHAT'S INCLUDED

Launch Timeline & Teasers
A clear countdown of what happens when, plus pre-launch content that builds anticipation.

Pre-Launch Product Imagery
Photography and creative direction — even before physical stock has landed — so campaigns are never held up waiting on product.

Email Campaigns & VIP Lists
Building an early-access list and nurturing them with a sequence that converts on launch day.

Social, Meta Ads & Landing Pages
A coordinated push across channels, with a landing page built specifically to convert launch traffic.

Post-Launch Strategy
What happens after day one — sustaining momentum instead of a single spike.

HOW IT WORKS

1. Business Discovery — understanding the product, audience, and launch goals.
2. Launch Planning — building the timeline, content calendar, and asset list.
3. Execution — running the campaign across email, social, and ads.
4. Post-Launch Review — measuring results and identifying what to carry into the next launch.

WHO THIS IS FOR

Brands launching a new product, collection, or collaboration who want it treated as a full campaign — not just a new listing.

From $4,200 NZD per launch. Final scope confirmed together after Business Discovery.